The innovative scheme has been unveiled by the Environment Agency (EA) and will be piloted in Northumberland this month. It will ring all companies advertising related services in the area that may not be registered with the body as waste carriers.
It is to be funded through the Department for Environment, Food and Rural Affairs Business Resource and Efficiency Waste (BREW) project.
BREW project manager Arwyn Jones said: By law, all businesses must be registered if they carry, collect or dispose of waste. This is to help ensure waste is managed lawfully in this lucrative industry, and to help prevent fly-tipping and illegal dumping.
However, out of around the 1,700 businesses we have identified in Northumberland, only 400 were registered with the EA.
The automated calls will remind unregistered firms of the legislation, allowing them to register before further action is taken.
We know who these businesses are and this will give them a much-needed jolt to make sure they stay on the right side of the law. Ignorance is no defence and if firms continue to flout the law then we will track them down, and if necessary, take them to court, Jones added.