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Waste couture opens campaign

In a fashion statement against disposable culture designer Gary Harvey, television star Denise Van Outen and this years Recycle Now Week campaign have joined forces to make recycling glamorous.

To launch the campaign Van Outen will model a recycled couture fashion collection created by Harvey.

The former creative director for Levis Gary Harvey has created recycled garments including: a technicolor dream dress, made from recycled cans, bottle tops, cardboard packaging, glass beads and plastic bags; a tulle skirt, made from 30 newspapers; and a tiered ball gown, made from 42 pairs of used Levi 501s.

Harvey, who has also worked with, Adidas, Stussy and Vivienne Westwood said: The collection is a statement against a disposable culture. I wanted to show that its possible to create something useful and beautiful from waste materials.

Van Outen added: Its great to see that [recycling] is no longer a minority activity. With everyone from George Clooney and Cameron Diaz to Lily Cole championing environmental issues, going green has never been more fashionable.

New consumer research for Recycle Now Week also revealed that over half of us feel guilty for not doing more to protect the environment. It found that the nations top causes of green guilt are throwing food away (41%), using plastic bags at the supermarket (33%), throwing packaging away instead of recycling (28%), leaving the TV on stand-by (27%), and travelling short distances in the car, instead of walking or cycling (23%).

Recycle Now Week runs from June 2 until June 8 with events held across the country.
It is organised and funded by the Waste & Resources Action Programme, in partnership with British Glass, Recoup, Novelis and Corus.

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