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Waste management very much in fashion

Waste management is very much in vogue at present, so much so, the industry is being used to promote the latest in designer clothing.

Fashion and a 1,100 litre bin designed by Taylor stand side by side in forming the centrepiece of the entrance display for Spirit which is the young fashion floor at Selfridges in Birmingham.

The display, which was created by the companys visual merchandising manager Sheryl Hayes follows the utilities theme of Selfridges Spring/Summer catwalk collection.

She said: Its all about pared down, minimalist styling and the use of props. Inspiration came from 1990s grunge, the New York warehouse look, and Kate Moss when she first started with Calvin Klein.

The bin is painted white and has bright lights spilling out of its open lid. It is also surrounded by mannequins dressed in the stores key pieces, creating a stunning visual effect.

Taylor chief executive Peter Selkirk said: This is the first time one of our bins has been used alongside high fashion, and weve had lots of positive feedback from people whove been to Selfridges and seen the display.

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