The Waste & Resources and Action Programme (WRAP) wants to ensure that in the next five years both waste prevention and recycling have a role to play in addressing climate change. Building on its recent work, WRAP has set out in its next Business Plan for 2008-11 that there should be widespread understanding of the role that waste reduction and recycling plays in reducing the impact of climate change. Since its initiation WRAP has invested £182 million in the recycling sector from commercial sources. According to WRAP, over three quarters of people living in England, 81%, now believe that recycling is very or fairly convenient, compared to 68% in 2004. The figures produced as a result of our work to understand the environmental benefits of recycling clearly show that the current UK recycling activity is the same as taking 5 million cars off the road, said WRAP chief executive Liz Goodwin. However, Goodwin did acknowledge that much more needed to be done and that businesses and the public needed to be made aware of links between waste, society and climate change. Goodwin added: Waste prevention and recycling are not going to solve the problem on their own but they do make a real difference. Importantly, they are an easy way in for people and for businesses to start to change the way they do things. They enable them to take action and do something tangible in response to their concerns about the environment. Waste reduction and recycling are simple steps that can act as seeds for all sorts of other changes that people can choose to make in their lives.