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WAW scoops bilingual award

Waste Awareness Wales (WAW) has scooped a special commendation for its advertising campaign at the Welsh Language Board Bilingual Design Awards.

The campaign, which has been established to promote waste reduction, reuse and recycling among all sectors of the community, gained the accolade at the annual awards ceremony in Cardiff.

Judges lavished praise on the ‘Recycle for Wales/ailgylchu dros Gymru’ press advertisements that formed part of the WAW campaign co-ordinated by the Welsh Local Government Association and Keep Wales Tidy. These were also part funded by the Welsh Assembly Government.

WAW chairperson Councillor Richard Parry Hughes said: “Our aim with the campaign is to encourage everybody in Wales to take action and reduce, reuse and recycle their rubbish. In addition to producing eye-catching designs, as a bilingual campaign we believe it is integral to the success of the campaign to communicate our message effectively in both English and Welsh.

“We are absolutely delighted to have received such high praise; it is a testament to the hard work of all the team and I hope these adverts have inspired even more people to recycle more of their rubbish.”

The latest WAW adverts launched in November of last year were designed to illustrate the ease and benefits of recycling in everyday life.

Children delivered the message ‘it’s our future, please don’t throw it away’ and by capturing the audience’s imagination through use of quirky effects and having a modern, colourful feel, the children encouraged people to recycle everyday items such as newspapers and cans instead of simply throwing their rubbish away.

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