While businesses have welcomed the news that it will come into force by July 2007, there remain sceptics who believe that cowboy operators will see the directive as an easy way to make money by charging for removal and then merely dumping the goods.
Any Junk? managing director Jason Mohr said: The problem is that its remarkably easy for someone to start operating as a waste carrier but then not comply with the current regulations.
Given the costs of disposal are rising significantly each year and legislation like the WEEE directive can only add to these costs, there is a huge opportunity for unprincipled operators to exploit this value gap by charging to collect waste but disposing of it in the wrong way.
A former corporate financier in the city, Mohr set up Any Junk? after a holiday in Canada where he spotted a business offering friendly, environmentally responsible on-demand junk removal.
Giving the rag and bone man a new lease of life, his own business now operates with strong branding that includes a distinctive white elephant logo, and shiny, funky trucks that play jazz music through loudspeakers.
While this gives the business a distinctive and recognisable look, it is those operators that pass by unnoticed that Mohr is most concerned about.
He added: Id like to see better audit trails and more rigorous registration requirements for the waste carrier trade- because if we dont clear up the rubbish industry were going to have a hard time clearing up our rubbish.