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WEEE market: "ripe" for investment and emergence of key global players

Recycling electronic waste is a market “ripe” for investment and will result in the emergence of a few key global players according to a new US company trying to break into the UK market.

The comments come from businessman Martin Nielson, who is aiming for his business, E-Waste Systems (EWSI), to become one of these key international players. Nielson has a background in acquisitions and extensive experience working with electronics companies.

The business plan for EWSI is to purchase and “upgrade” existing WEEE recycling companies and integrate them into what Neilson terms a “reverse logistics supply chain”.

Nielson said his research shows the market is ready for such investment as the lifecycle of electronic goods has diminished and the recovery technology has improved significantly.

He said: “We are building a company that’s going to be global and we will be developing it by acquiring companies and significantly upgrading them or upgrading their services. We will be focussing on the UK, US, Europe and selected portions of Asia and Africa.

“Even though there is advanced legislation in Europe the percentage of the goods generated annually in terms of recycled material is still quite small so there is potential to do a bigger job.”

EWSI is aiming at a 100% diversion target. Nielson added: “Doing the right thing does not necessarily include grinding them up, it often means effective and proper re-use or extracting the components that can be re-used.”

Nielson was a founder of the computer and networking reseller, Businessland and helped build the Gap Stores from a few locations to a billion dollar global brand. He added that EWSI has attracted “competing” investors which he said was a “happy situation” to be in.

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