Welsh First Minister Rhodri Morgan stressed that all parts of Welsh society will have to play a role to meet its Sustainable Development Scheme targets, which aims to achieve zero waste by 2050.
As he launched the One Wales:One planet scheme at the Hay Festival on 22 May, he said: This is not just an issue for the green lobby. It is not just about recycling our cans. It is about ensuring Wales can sustain itself with sustainable jobs and a sustainable quality of life.
He acknowledged that the planned target for at least 70 per cent of waste from households, the commercial sector and construction industry to be recycled by 2025 will be a huge task.
He said: Achieving this vision will not happen overnight. The timescale for this change will be the lifetime of a generation and will require understanding, support and action not just from the Assembly Government, but from our communities, families and businesses. It will mean making waste whether from energy or what we put in our bins - a taboo.
Environment Minister Jane Davidson strongly agreed. She said: This is not just about climate change. It is about the amount of waste that is still unrecycled, the amount we travel, the amount of energy we use.
The plans set out a number of strategies to reduce waste in Wales. Other targets include; recovering energy from 30 per cent of waste by 2025; capitalising on the creation of green jobs and business opportunities as recycling services expand; reduce reliance on carbon based energy by 80 90 per cent.