Shoppers in the UK would rather buy products from shops that use as little packaging as possible, according to new research. The survey conducted by cosmetics company Lush, found that 70% of consumers would consider changing where they shop if they knew the retailer was using less packaging on its products. It found that 98% of people think manufacturers and retailers need to do more to reduce the amount of packaging they use. More than 44% would also buy a particular brand because it uses the least amount of packaging. With recycling hitting the headlines more than ever before, 85% of people are concerned about how much packaging they dump. The research comes after Lush recently launched a campaign against excess packaging. To draw attention to this issue, Lush shop staff across the UK took to the streets wearing nothing but aprons reading ask me why I'm naked? Founder Mark Constantine said: Packaging is rubbish and for too long we have had to suffer excessive amounts of it. Now that the true financial and environmental costs are becoming obvious, customers are challenging manufacturers and retailers to cut the wrap. Lush campaigns manager Andrew Baker added: This survey shows that people are becoming more aware of the impact of packaging in terms of the environment and of their responsibility to minimise the amount of waste they generate. More than 2,000 people, aged 18 to 64, took part in the survey.