Hillingdon Council in west London has launched a new recycling campaign in an effort to boost the boroughs recycling rates.
The theme of the new campaign will be missing to highlight the household items that are missing from residents recycling bags and commonly found in refuse sacks.
As part of the launch and to kick start the campaign, there will be mountains of rubbish piled high in the main town centres in Hillingdon to raise awareness about how much waste a typical household produces a year. Early in the new year the council will also be calling on residents to find out their views and to encourage recycling in Hillingdon.
Hillingdon Council deputy director of environment and consumer protection Kathy Sparks said: Hillingdon already has a good recycling rate but we need to improve this. The new campaign aims to encourage residents to think more about recycling and what they are throwing away to help reduce the amount of waste we send to landfill.
Image: Hilingdon recycling poster