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Whos got the bottle for WEEE?

With clarity on the WEEE Directive on the horizon Stephen Bates looks at the role communications will play in helping waste managers to meet the whole new set of challenges facing them. The key to successful marketing is to identify your principal target markets so you know where to focus your energies. Easy to do when youre selling soft drinks. Not so easy when youre selling the Waste Electrical Electronic Equipment (WEEE) Directive. As a rough guide, we can identify four key targets ...