The website that is designed to help drivers find their nearest Authorised Treatment Facility (ATF) has launched it PR Toolbox which will help to spread the word.
While the ELV Directive states that vehicles can only be processed at ATFs with the last owner accountable, a major stumbling block is that few people seem to be aware of this regulation. And that is where this new tool comes into play.
Each ATF in the Recycleyourcar.co.uk network has been issued with a press release that can be distributed to their local newspapers and radio stations, informing all drivers in the area about the directive and treatment facilities in the area.
As well as this, every ATF has been given a PR Hotline number to call if they have any newsworthy stories that they would help like to publicise.
Recycleyourcar.co.uk website spokesman Derek Campbell said: The PR Toolbox will help each and every ATF within the network to quickly and simply kick-start their own successful publicity campaign. Clearly, this will directly benefit each ATF, Helping to establish it as the leading treatment facility in the area, and, hopefully, increasing the amount of business it receives.
But the PR Toolbox will be just as important in raising awareness of the ELV Directive itself. Across Great Britain, every year, in excess of two million vehicles reach the end of their useful lives. At the moment, 25% of the weight of these vehicles ends up in landfill. This means that every year, we put in excess of half a million tonnes of glass, plastic and other materials into the ground from vehicles alone.
The facility was developed by Sims Group, which is involved in ongoing research and investment into cost-effective recovery processes that members will be able to take advantage of in due course.