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Workers in developing countries benefit from logo change

Hundreds of hard hats and high-visibility jackets bearing a discontinued logo have been reused by sending them to developing countries. The rebranding of construction and property company Midas left it with lots of clothing and stationery with the wrong logo.

Rather than sending it to landfill, Midas worked with the National Industrial Symbiosis Programme (NISP) to find companies that could use the waste material.

NISP South West spokeswoman Faye Page said: Work wear is being collected by the Salvation Army and will be distributed to people in need on an international basis, while stationery is being collected by Scrapstores, which distributes play and arts materials to childrens groups.

Midas chief executive Alan Hope said: It made perfect sense to try to recycle all our old work wear and other branded goods when we made the decision to change our corporate identity. Were delighted that Midas safety equipment will now help construction workers around the world.

[The picture shows L-R Marie Tremlett of Midas, Faye Page of NISP South West and Lex Cumber of Midas collecting together old work wear.]

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