Corporate waste material recyclers Worn Again has launched its new collection of bags and coats made entirely from decommissioned Virgin Balloon Flights hot air balloons and Eurostar uniforms.
The AW09 collection called Bon Voyage! features three products made from the reclaimed hot air balloons, which have flown almost 500 flights each, transporting around 7,808 people. Eurostar train uniforms have also been transformed into bags.
It is Worn Agains first collection which has been remade in the UK to encourage a shift to local production of recycled products.
Virgin Balloon Flights head of communications and marketing Alex Ferguson said: We recognise the importance of making our business as sustainable as possible and, by creating these fantastic desirable products from our waste with Worn Again, weve taken a practical step towards this goal.
Products in the Virgin range include the Cheeky Sling bag, the Red Hot Air reversible hooded jacket and the Mile High Club ladies parka. While Eurostar has six products, such as the Eurostar Commuter Bag, Hackney Haversack and the Pere Lachaise.
Eurostar is aiming to reduce its impact on the environment and help customers do the same through its Tread Lightly initiative.
Eurostar head of environment and energy Louisa Bell said: A journey by Eurostar generates just one tenth of the carbon dioxide of flying and we invest in projects to reduce emissions. Pioneer travellers are switching from plane to train and pioneer consumers from throw away to fashion thats born again.
A percentage from every sale goes to support sustainable lifestyles organisation Anti-Apathy.