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WRAP announces local authority funding

The next round of funding for local authority communications has been announced by the Waste and Resources Action Programme (WRAP).

The Behavioural Change Local Fund, which is designed to help local authorities in England communicated more effectively, will run from June 2006 to March 2008 and will make £16.1 million available for communications and awareness work to encourage local participation in recycling.

WRAP director of communications Gareth Lloyd said: “Encouraging the general public to participate fully in the recycling services that are increasingly being provided by local authorities is one of the most crucial challenges if the UK is to continue to improve its recycling performance and meet Government targets.

“This funding is to ensure good communication to help local authorities to deliver measurable improvements in performance, and to demonstrate the results through effective monitoring and evaluation.”

The funding is intended to build on successes so far and is divided into three categories. These are core campaign elements; comprehensive and/or innovative campaigns and intensive packages.

Application forms will be available at the end of March and the deadline for the end of the bids will be the end of April 2006. Successful projects will be advised in June or July with the agreements issued a month later.

Workshops to assist local authorities in the preparation of applications will be held in Leeds, Birmingham and London on April 3, 5 and 6.

These will also look at good practice in communications.

For further information visit www.wrap.org.uk/local_authorities/local_awareness/index.html

  • WRAP will also be providing £500,000 to support Community Sector communication projects that increase participation in domestic recycling. Criteria for this will be published on the WRAP website at the end of April.

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