WRAP has launched a clothing design competition that rewards designers for producing garments that are wearable for longer.
The SCAP Extending the Life of Clothes (SCAP ELC) Awards have been launched with support from Defra, the British Fashion Council, the Knowledge Transfer Network, InnovateUK and fashion community ModeConnect.
WRAP said the awards will challenge designers to address the key reasons for garment failure, which lead to clothes being thrown away.
A prize of £5,000 is on offer to the competition’s winner, as well as the chance to develop their work for the commercial market.
Marcus Gover, director at WRAP and SCAP ELC Awards judge, said: “This is a great opportunity for designers to bring this issue to life. By applying their creativity and innovation to either sourcing or developing low impact, high quality fibres, and engineering garments that will last longer, they can instigate real change.”
Resources management minister Dan Rogerson said: “I’m delighted to support the launch of this award which celebrates the vital role designers have to play in developing and promoting sustainable fashion. Their innovations can bring us closer to a more circular economy which will benefit both businesses and the environment.”
Applicants must register for the awards by 12 November and the winner will be announced in February.