Former MRW-columnist Goodwin had been acting as interim chief executive since Jennie Price left last month and joined WRAP as director of materials in 2001 a year after the not for profit firm was established. In this role she headed up a number of core WRAP programmes focussing on overcoming market barriers and boosting the UKs reprocessing capacity.
WRAP described her as instrumental in restructuring its activities to meet changing sector needs and in 2006 Goodwin became director of construction and manufacturing.
WRAP chair Vic Cocker said he was delighted at the appointment and added that it followed a comprehensive recruitment process.
He added: Liz has an outstanding record of achievement and we have every confidence that she will build on the strengths and capabilities of WRAP and its team.
The issues of recycling and resource efficiency, and the contribution that WRAP and its partners can make to tackling climate change, are more important than ever.
WRAP works across: construction, retail, manufacturing, organics, business growth, behavioural change and local authority support.
Goodwin has a PhD in chemical physics and before joining WRAP worked in the chemicals industry for ICI and Zeneca. Here she held a number of technical and production roles before moving into the environmental field within the chemicals industry.
She said: I am keen to work with our partners in all sectors to ensure that the role of recycling and materials resource efficiency is well understood so that we can continue to make real progress.
Goodwin added: Environmental issues have never before been so high on the agenda and we need to capitalise on this awareness and interest and convert that into action that has a significant impact.