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WRAP: 'Defra data shows continued and growing support for recycling'

The Waste & Resources Action Programme (WRAP) has welcomed WasteDataFlow statistics that show We are recycling more and landfilling less (mrw.co.uk November 7 2007). 

Commenting on the data from the Department for Environment, Food and Rural Affairs, WRAP chief executive Liz Goodwin said: The steady and substantial increase in recycling reflects the continued and growing support for recycling by householders, increased availability of facilities, investment by the reprocessing sector and the growth in markets for recycled materials and products. This is a tribute to everyone involved the public, local authorities, government and businesses.

Encouragingly, new figures from WRAP, collected as part of its Recycle Now and Home Composting campaigns, show an increase in adults in England that now consider themselves committed recyclers, to 64% from 61% in May 2007.

Goodwin added: While were on track to meet the 40% target in 2010 theres still lots to do and it is important we all continue to work together to maintain the positive progress.

As well as recycling and market development, another challenge for WRAP is waste minimisation. This is the focus for longer term minimisation initiatives with industry and a recently launched campaign targeting food waste called 'Love Food Hate Waste' (mrw.co.uk November 1 2007).

Image:WRAP chief executive Liz Goodwin


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