Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

WRAP funds Coke, drugs companies, Sainsbury's and the milk men!

Coca-Cola, Sainsbury’s, Dairy Crest and Procter & Gamble have all been given money by the Waste and Resources action Programme’s (WRAP) waste minimisation innovation fund.

With grants from the £8 million fund, Coca-Cola Enterprises is undertaking trials of redesigned and lighter weight 500ml PET carbonated drinks bottles. The trial will also investigate the feasibility of using recycled PET in the reduced weight bottles.

Dairy Crest and Sainsbury’s are collaborating on a trial of new minimal packaging solutions for some of their milk products.

While Procter & Gamble have received funding to support the trialling of six plastic containers that are designed to lead to lighter weights through computer modelling for brands such as Ariel, Lenor, Flash and Bold.

WRAP innovation fund manager Mike Robey said: “This latest group of approved projects highlight the strong momentum which is building around the innovation fund. We’re delighted to be supporting such a wide variety of projects with major retail brands on the problem of packaging and food waste.”

Sainsbury’s recycling and resources manager James McKechnie said: “Sainsbury’s is happy to be part of this WRAP funded project to lightweight milk packaging to determine whether it can still be successfully transported through the supply chain and gain public acceptance and be recyclable when finished with.”

So far, the innovation fund has given £4.2 million to 28 projects since November 2004. It is estimated that over half a million tonnes of domestic waste would be prevented every year if all the research proves to be successful, and the findings are taken up across the retail sector.

WRAP is looking for new applications for funding in the scheme with ideas needed by March 31. In particular, it wants projects that address the problem of food waste.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.