Retailer Wilko has named WRAP as one of the four national charities it will fund from the new 5p carrier bag charge.
The law requiring larger retailers to charge for single-use plastic carrier bags came into force yesterday.
Large shops in England such as Wilko now have to charge 5p for single-use plastic bags in an attempt to encourage people to reuse bags and reduce litter.
Retailers can do what they want with the proceeds from the charge but are expected to donate the money to good causes.
WRAP chief executive Liz Goodwin (pictured) said: “Securing this generous new stream of funding from Wilko will be a tremendous help towards furthering WRAP’s charitable aims, helping to find new ways to move towards a more sustainable, resource-efficient world.
“WRAP has an ambitious five-year plan that will help the transition towards a world where resources are used sustainably, and this development will really help maximise our impact.”
Unlike schemes in Wales, Scotland and Northern Ireland, the new rule applies only to retailers with 250 or more employees. Smaller businesses do not have to charge for bags, but some have said they will do so voluntarily.
Defra said it expected to see a reduction in the use of single-use plastic carrier bags by up to 80% in supermarkets and 50% on the high street.