Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

WRAP identifies products prime for 'circular' business

WRAP claims there is “a real appetite” for more ‘circular’ business models, particularly for manufacturers of household appliances, consumer electronics and DIY and gardening equipment.

A report into consumer attitudes concludes that while consumers have a strong preference for buying and owning new products, there would be demand for a greater emphasis on repair and rental services, trade-in and purchasing second-hand when delivered by trusted retailers.

WRAP has looked at a range of models and says three have real commercial potential:

  • Trade-in model for consumer electronics - up to 90% of respondents are willing to trade in their old and unwanted consumer electronics such as laptops and TVs if a high quality service could be provided by a major retailer.
  • Fixed-price repair model for household appliances - up to 70% of consumers are willing to pay for a fixed-price repair service for products such as washing machines if it was delivered by a manufacturer or specialist retailer of these products.
  • Rental model for DIY and gardening products - if a rental model was available, over two-thirds of consumers said they would be willing to use it, particularly if it involved well-known brands through a DIY retailer.

The report is available here (registration required)

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.