The Waste and Resources Action Programme (WRAP) has highlighted how profitable glass recycling can be in its new toolkit.
The move is designed to address the fact that 600,00 tonnes of glass from pubs, clubs and restaurants, worth £9 million ends up in landfill each year.
WRAP materials sector manager Andy Dawe said: "The toolkit is so easy to use and includes a section that calculates how profitable it could be for a company looking to set up a collection service. We have also taken the opportunity to include a section for the licensed premises themselves to highlight the potential waste disposal cost savings. WRAP truly believe this is a win-win opportunity for all involved."
It sets down how to recruit licensed premises into the business, what can be collected and how, overcoming barriers, and who to sell the glass to.
ECT Commercial office manager Emma Rees said: "Overall, the guide is fantastic and we really could have done with something like this when we were first setting up our own licensed retail premises glass recycling."