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WRAP launches recycling locator tool

An online tool to help make recycling information clearer for householders has been revamped by WRAP.

The ‘Recycling Locator’ from the Recycle Now campaign allows householders to identify materials that are accepted locally and to find out how and where these items can be dropped off.

Householders input their postcode, town or material types into the tool which responds with a comprehensive list of materials eligible for collection alongside images of the corresponding containers used to collect the recyclable materials. It also gives instructions such as “fold cardboard” or “squash bottles”.

Local authorities update information about recycling collections on a live feed from LARSU (Local Authority Recycling Scheme Updater), WRAP’s online tool. The locator also uses data from compliance scheme Valpak to locate ‘bring banks’ and give directions.

In the future, WRAP plans to include information on recycling water filters, light bulbs, ink cartridges and furniture for reuse.

Waste Awareness Wales, WRAP Northern Ireland and Valpak were all involved in the creation of the tool which contains kerbside and ‘bring bank’ information across England, Northern Ireland, Scotland and Wales.

WRAP director Marcus Gover said: “We know from our recent ‘Barriers to recycling at home’ report and 3Rs (Recycling, Re-use, Repair) Tracking survey that householders may require some extra guidance when recycling.  We hope that the new Recycling Locator will clarify what is accepted and reduce the confusion of recycling certain materials.

“The Recycling Locator is a simple and effective tool that householders can access directly, so we’re encouraging partners to add it to their website and local authorities to keep changes to their services up to date via LARSU.”

Local authorities and retailers can also embed the locator as a web widget on to their own website.

Sainsbury’s is already using the widget on its website, while Britvic, the British Soft Drinks Association, the Co-operative and the On-Pack Recycling Label scheme will also promote the locator.

The new Recycling Locator is an upgrade from a previous tool created in 2004 and was accessed by 1.5 million people in the past five years.

Recycling Locator tool

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