A new project has been launched by the Waste and Resources Action Programme (WRAP) to investigate the use of recycled paper in magazine publishing.
It will investigate the opportunities and barriers to using recycled content paper in the magazine industry.
The idea behind it is to help stimulate recycled content paper in magazine production and to possibly encourage further investment in recycled magazine paper mills.
"This is particularly true for recovered magazine and office grades, because the potential for further increases in usage in newsprint and tissue manufacture are finite. This new research is at the heart of WRAP's key objective - creating markets for recycled resources."
The project will take place in two phases. The first will gather information on available papers, collate existing print and publishing experience, review current title types for potential suitability and identify opportunities for commercial trials.
If potential is found in this phase, the second will run pilot and commercial scale trials and develop case studies.