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WRAP plastics campaign launched

WRAP has launched its latest initiative to encourage plastic recycling, including local communication campaigns for three waste partnerships.

The charity is running the ‘Recycle Plastic – Fantastic!’ campaign until the end of November. It has created a suite of more than 50 free customisable resources for local authorities, brands and retailers explaining how to recycle plastic.

Materials include posters, banners, leaflets, as well as digital resources, and all are aimed at expanding the consumer’s knowledge of the range of plastic packaging items that can be recycled. 

The campaign message focuses on three elements: how plastic can be recycled and turned into new items, what consumers can recycle locally, and which bottles, pots, tubs, trays and film can be recycled.

WRAP will be partnering with waste partnerships in Kent, Norfolk Waste and West Sussex to help them deliver local campaigns, but the material is available for any organisation to download.

Director Marcus Gover said: “Using the materials is a real opportunity to deliver some targeted communications campaigns around a material stream we know causes confusion with consumers.

“We are asking partners to get involved by downloading the new materials and use them in their own plastic recycling campaigns. The materials have been created to provide clarification, dispel myths and help consumers get a better understanding of what they should be recycling.”

The campaign is part of WRAP’s long-term project focusing on a specific dry recycling materials each quarter. The next quarter will focus on paper and card and will run from December until February 2016. One for metal and glass will run from March to May next year.

The materials can be downloaded here.

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