Despite campaign funding concerns for the Waste & Resources Action Programme, its head of local authority communications support Louise Bowe confirmed that the organisation would still command a significant amount of funding. She also told MRW that an extension to the length of funding period, from two to three years, meant that the funds would be locked in for longer.
Questions were initially raised about the continuation of some WRAP projects when the Department for Food, Environment and Rural Affairs (Defra) rearranged budgets and told WRAP to prepare for a 25% budget cut (December 11 2007, mrw.co.uk). More recently the Home Composting campaign, which subsidises bins for local authorities, had its subsidies reduced commencing April 2008 (January 24 2008, mrw.co.uk). However, Bowe was able to deny rumours that the cuts could close down the composting scheme. Speaking about WRAP campaigns more generally she said: Yes we are losing money but looking positively towards our new funding period of three years, we are still going to have a significant amount of funding to enable us to provide good support to our partners.
Bowes comments came as she addressed delegates at the MRW Raising Recycling Awareness & Increasing Capture Rates conference, on January 30 2008.
Delegates heard about WRAPs 2008 business plan, which includes increasing tonnages of recycling and landfill diversion, carbon savings and efficiencies, and financial savings. She said that WRAPs work on driving behavioural change to encourage recycling underpinned these goals and expressed delight that Defras work to encourage green behaviour (January 14 2008, mrw.co.uk) had endorsed what they are doing.
Other campaigns going forward in 2008 will be Recycle Now, and Love Food Hate Waste. Recycle Now will develop further to encompass a new campaign Recycle On The Go, designed to help people recycle when away from their homes. Packaging is also under the spotlight as WRAP will be looking at a labelling system to help consumers recognise what can be recycled from what cannot. It is working to get all retailers to sign up to a three category labelling system, which includes: not recyclable, can be recycled universally, and check your local facilities for recycling this material as it can be recycled in some parts.