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WRAP seeks to persuade publishers to go green

The Waste & Resources Action Programme (WRAP) has launched a drive to encourage magazine publishers to use more recycled paper. Currently magazine publishing in the UK consume one million tonnes of paper each year, but fewer than 4% of products are made from recovered fibre. The government-backed not-for-profit company hopes to arm publishers and printers with the practical information and confidence to make it easier for them to switch to recycled paper stocks.