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WRAP signs up to circular economy initiative

WRAP has signed up to be part of the CE100 group, a collaboration aiming to accelerate a transition to a circular economy. It has also launched a report on how alternative models of the clothing industry could contribute to it.

The CE100 initiative has been set up by the Ellen MacArthur Foundation following the publication of its Towards a Circular Economy 2 report last month. It will include a programme of workshops, distance learning modules and an annual summit, hosted by the Foundation, to foster collaboration in moving towards a circular economy.

Eighteen businesses have signed up so far and WRAP will join the likes of Coca-Cola, IKEA and M&S, and will use its expertise in areas such as working to prevent food waste, and promoting resource efficiency to contribute to the group’s work.

WRAP chief executive Liz Goodwin said: “We will bring a combination of technical expertise combined with proven experience as a catalyst for change, to this important new learning collaboration.”

WRAP has launched a video for businesses outlining the four stages of a circular economy: design, make and sell, re-use and recycling products.

Its report, Evaluating the financial viability and resource implications for new business models in the clothing sector, looks at the commercial viability of a number of alternatives to traditional make-buy-use-dispose business models. These range from large scale hiring of designer clothes to retailers offering re-sale of pre-owned garments.

Goodwin said: “To stay ahead in today’s competitive markets, companies need to reconsider the way they do business. The traditional consumption model of buy-use-dispose is rightly being challenged.

“You can see why when you consider the significant commercial value that can be realised from used clothes, as well as the water and material resources used in their production.”

Watch the WRAP video

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