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WRAP undergoes big re-organisation

A major re-organisation is being undertaken at the Waste and Resources Action Programme (WRAP) as part of its new business plan following confirmation of its funding until 2008.

Instead of focussing on specific materials streams, WRAP will now concentrate for the next two years on areas where it believes it can make the biggest difference.

These are: the construction sector, retail, organic waste, land remediation as well as looking at behavioural changes and how to develop a change in attitude towards recycling.

WRAP chief executive Jennie Price said: “We have taken the opportunity to stand back, learn and look at what we do. We did the obvious things to begin with to encourage recycling, but now we need to move on.

“The new business plan will make sure that WRAP has impact on the areas we cover. We want to make sure we get big hits.”

“We want to focus on those areas where there are big tonnage gains to be made, or where there are significant barriers that we believe can be overcome by concentrated effort. After almost five years of market development work, we are in a strong position to identify where we can make the most impact.”

Although the materials experts at WRAP will continue to use their knowledge, they will now use it across these main impact areas. Although the overall size of the organisation will remain the same, there could be some opportunities for people to move on or into other roles. It is also hoped that the re-organisation will bring some new opportunities for current staff at WRAP to develop their job roles.

A new market knowledge unit will be created to look at the economics of recycling.

But there is bad news for real nappy enthusiasts as this part of WRAP’s operations will be wound down as it only makes up a small part of the waste stream.

Price added: “We have made some good progress in the real nappy campaign and public awareness has grown. There will be an orderly handover of this campaign to other involved groups in the coming months.”

WRAP hopes to consult on these plans in the New Year.

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