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WRAP unveils ambitions for next two years

By 2008, the Waste and Resources Action Programme (WRAP) is looking to divert an extra 3.2 million tonnes away from landfill through its projects.

The organisation is also looking to encourage another 4 million adults into committed recyclers.

Its business plan for the next two years was announced at a House of Commons reception on Monday May 8. This followed a consultation after the draft plan was announced in November (see the story in our news archive by clicking here).

WRAP chief executive Jennie Price explained to MRW that not much had changed during the consultation. She said: “We have filled out a bit more on what we are going to do with construction, so this is more specific. We also have a good robust, agreement with Envirowise on this. They will do the site stuff, and we will put top down pressure on those working with the construction industry to encourage them to recycle more.

“We are also more interested in plastics recycling and will be looking for a big hit there to get more plastics recycling including looking into getting HDPE milk bottles containing recycled material onto the market.

“We’ve also worked with local authorities to address some of their concerns including making the contract simpler.”

She added that they would also be working on brownfield sites using more compost for land remediation. They will be working closely with English Partnerships, which owns many of these sites, to develop a compost and land remediation programme.

WRAP will also begin trials looking at collections of food waste to back up its compost programme.

The business plan will look at seven key areas. These are construction, retail, manufacturing, organics, business growth, behavioural change and local authority support.

It can be viewed at

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