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WRAP unveils driving forces

By Adrienne RobinsAspirational targets, resource efficiency and behavioural change are the driving forces behind the Waste and Resources Action Programmes (WRAP) new business plan for 20042006, unveiled this week.Speaking at the launch of the ambitious plan, WRAP chief executive Jennie Price outlined the programmes mission, which she said would deliver and additional 4.25 million tonnes of recycling capacity by 2006.We had no guarantee of life beyond ...