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WRAP unveils driving forces

By Adrienne Robins

Aspirational targets, resource efficiency and behavioural change are the driving forces behind the Waste and Resources Action Programmes (WRAP) new business plan for 20042006, unveiled this week.

Speaking at the launch of the ambitious plan, WRAP chief executive Jennie Price outlined the programmes mission, which she said would deliver and additional 4.25 million tonnes of recycling capacity by 2006.

We had no guarantee of life beyond the first three years but during that time we have learnt that we are able to influence markets and fulfil a role for Government without being a Government department. We have acted as an accelerator of change, she said. Weve learnt a lot in the past three years and that is reflected in this new business plan.

The new programme will maintain an element of market creation but greater emphasis will be placed on resource efficiency, waste minimisation, behavioural change, and market evaluation and development.

The mission, Price said, was to create stable and efficient markets and remove barriers to waste minimisation. The programme plans to harness market forces, focusing on higher-value activities and providing tailored recycling and waste minimisation solutions for specific market sectors.

Emphasis will also be placed on materials that can provide large tonnages.

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