Tetra Pak and WWF UK have launched a partnership competition to turn the public’s green intentions into actions.
The three-year partnership aims to raise understanding renewability, and the importance of choosing goods made from responsibly managed renewable sources.
As part of the partnership, they are launching a nationwide search for ideas. Your Renewable Idea calls for ideas and solutions which will encourage everyone to buy goods made from renewable sources, such as responsibly managed forests. Ideas to change people’s habits and lifestyles - no matter how large or small - can be submitted online via www.renewableidea.co.uk for a public vote. Up to £25,000 will go towards making the winning idea a reality, with the support of Tetra Pak and WWF-UK.
Tetra Pak UK’s Director of Environment and Communications, Rupert Maitland-Titterton said: “It’s encouraging that so many people have good green intentions, but no surprise that consumers rate value for money and quality above environmental credentials in the current economic climate.”