Olympic legend Tanni Grey Thompson set the Welsh Big Recycle campaign, Yr ailgylchu mawr, off to a winning start last week.
The eleven times paralympic gold medallist said: "It's never been easier to recycle.
"All it takes is a little effort and, by making the process part of your daily routine, you can do your bit to preserve the beauty of Wales for future generations to enjoy."
Waste Awareness Wales is coordinating the Welsh week of activities, which will include a theatre group from Wrexham performing a recycling play at schools across the county and series of recycling roadshows by local authorities.
Waste Awareness Wales chairman Richard Parry Hughes said: "Last year the Big Recycle campaign was a huge success in raising awareness of the importance of recycling.
"In Wales, we have achieved a recycling rate of 17.6%, but we still face a significant challenge in reaching the national recycling target of 40% by 2010."