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Incentive scheme targets hard-to-reach households

A recycling reward scheme has been extended to include 32 housing estates in the London Borough of Hammersmith & Fulham.

The Estates Recycling Challenge is aimed at residents of 9,000 properties in blocks of flats that typically produce low levels of engagement with recycling.

For the next three months, residents are being encouraged to recycle more so as to earn points for their community, with the community that earns the most points winning £500 to donate to one of five local projects. 

Those taking part can also win personal cash prizes. 

The council hopes to recycle an additional 150 tonnes of materials. It is working in with Local Green Points, a supplier of reward and incentive schemes for local authority clients.

Graham Simmonds, managing director of Local Green Points, said: “Recycling on purpose-built estates is generally more difficult than kerbside properties, and we know from our other recycling schemes in London and across the country that residents respond well to inter-community competition, particularly when this is combined with personal rewards for top recyclers.”

The launch event, pictured, was hosted by the White City Estate and was attended by local residents, council representatives and Local Green Points.

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