Newtownabbey Borough Council in Northern Ireland has increased its recycling levels by 30% in a trial involving 4,000 households.
The increase is attributed to the introduction of the ‘wheelie box’, the brainchild of Bryson Recycling and manufactured by Straight.
The trial area has seen recycling participation increase by 16%. Bryson believes that Northern Ireland has the potential to exceed the EU recycling targets of 50% by 2020 if it adopts the wheelie box alongside reduced capacity wheeled bins for residual waste.
Eric Randall, Bryson Recycling director, said: “We wanted to develop an approach that improves our service, making it easier for householders to use while improving recycling performance, and our results support this.
“The introduction of a smaller black bin for residual waste alongside the new wheelie box has increased recycling levels from households to 55%, which is a breakthrough for us and the council. The wheelie box is more user friendly and provides extra room for a range of high-quality materials which can be recycled locally.”