A council that includes some of England’s most famous landscapes is boosting two of its green initiatives with messages carried on the sides of bin lorries.
Copeland Borough Council has fitted seven lorries and a 7.5-tonne van with Roadvert’s Spedian graphics panels that can be changed quickly. They will be touring almost every street in the council’s area, which includes coastal towns and parts of the Lake District.
Pat Graham, council chief executive, said: “We wanted a system that was flexible enough to allow us to run messages for a limited period then change them. The new panels make the vehicle look cleaner and brighter.”
Lawrence Craig, chief executive of Roadvert, said: “It takes less than an hour to install one of our Spedian systems so campaigns can be refreshed again and again, or swapped over as often as needed.
“There is no damage to the vehicle because the system requires no bolts, nuts, screws, pins or rails, and any graphics that are removed can be stored away for use another day.”
The council is also exploring the possibility of offering space on the collection vehicles to third-party organisations to run their own campaigns.