For the recent Labelexpo exhibition, label-maker Avery Dennison’s stand was made partly from recycled label waste.
The company said it was designed as a fun and visible way to visualise the issue of label waste, along with the possibilities for the industry to do business more sustainably.
Renae Kezar, global senior director of sustainability, said: “The reliance on liners in the pressure-sensitive industry, and the related waste is an issue we are keen to address.
“Building our exhibition booth out of label waste is a real opportunity to learn more about creating uses for our waste material, as well as a chance to educate our customers and employees about how we can all become more responsible.”
Approximately half the materials in the booth were made from label waste collected from customers.
The waste was recycled, reprocessed and combined with other recycled cellulosic materials into a product called Ecor by Noble Environmental Technologies, which made panels that were then used in a number of elements of the stand, including meeting rooms, storage areas, technical areas, floors and walls.
Ecor is itself fully recyclable into new product at its end of life.
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