JCB has its sights set on a new market after launching a range of prescription safety glasses with high street retailer Specsavers, initially in the UK.
Up to 20 JCB frames are being made available in men’s, women’s and unisex designs under the licensing agreement.
They are available with metal and polycarbonate frames with a choice of lenses suitable for a range of industrial settings. They come with side shields bearing the famous JCB logo.
By the end of the year, all 1,700+ Specsavers stores globally will offer the JCB range.
Specsavers corporate eyecare director of strategic alliances Jim Lythgow said: “We have subjected more than 440 pairs of prescription safety glasses to extremely rigorous tests, and these glasses are tough.”