Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

  • You are here:Kit

Vehicle advert calculator

Roadvert has launched a tool designed to help councils judge how much revenue they can unlock by carrying third-party advertisements on their vehicle fleets. Its highly targeted on-vehi­cle advertising campaigns are a fraction of the cost of mailshots.

The online calculator enables councils to predict the audience profile for vehicles operating in a specified geographic area. It shows how many people their advertise­ment will reach, segmented by location nationally, regionally, by local authority in the UK and by age.

If, for example, a potential advertiser wanted to reach 30 to 40-year-olds, the council could demonstrate how long an on-vehi­cle campaign should run in a particular area in order to maxim­ise reach.

Roadvert chief executive Law­rence Craig said: “Many local authorities are sitting on a valua­ble asset – the advertising poten­tial of their vehicle fleet – which may not have been fully realised in the past. Our system will help them unlock that value.

“A direct mailshot to 342,000 households, for example, will cost more than £31,000 if delivered on its own, but will be read properly by only 23% of the people who receive it. Most leaflets are thrown away within days.

“For a fraction of that cost, advertisers can get their message across on vehicles that are seen by a wide cross-section of the public.”

www.roadvert.com

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.