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CCE commits to understanding supply chain

Coca-Cola Enterprises (CCE) is committed to driving sustainability throughout the value chain; from reducing emissions, to transforming recycling, and working with our customers and suppliers to drive efficiency.

Coca-Cola Enterprises (CCE) is committed to driving sustainability throughout the value chain; from reducing emissions, to transforming recycling, and working with our customers and suppliers to drive efficiency.

Through our pledge to support the Soft Drinks Roadmap, we have committed to help build understanding of the key issues affecting the sector, share best practice and identify ways in which we can reduce the environmental impact of the whole supply chain.

While most businesses want to operate in a sustainable way, many are inhibited by a lack of knowledge, costs or other restrictions. The Soft Drinks Roadmap aims to bring together all parts of the industry, providing a focal point for discussion and knowledge sharing, with the support of trade associations, DEFRA and WRAP.

As with all voluntary initiatives, there are no enforcement mechanisms but other similar agreements such as the Courtauld Commitment have demonstrated the benefits of sectors working towards delivery of shared goals. The soft drinks sector has some significant opportunities to reduce water use, minimise carbon emissions and take up sustainable sourcing. We expect that the industry will want to maximise these opportunities as they are likely to deliver cost savings as well as environmental benefits.

The launch is just the start of the process and we look forward to working with the other signatories in the months and years ahead to improve the soft drinks industry’s sustainability and help to secure its future prosperity.

Paul Smith, associate director, environment, health and safety, Coca-Cola Enterprises

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