Investment in waste: Fred Bell, JCB

The economy goes in cycles but to be a successful business you have to weather many storms and maintain or grow market share. JCB has always continued to invest and innovate even in tough times so that it can be ready for the better times ahead.

The biggest challenges come for those trying to establish a new business. The industry has recently seen instances where planned government funding has been withdrawn which shows how insecurity inhibits investment.

Having been established just after the Second World War, JCB has seen its fair share of economic cycles over the past 70 years; for over 30 of which it has worked in waste and recycling.

It has invested heavily and developed the widest range of machines for the industry because it believes that this sector will continue to grow in size and importance over the coming years; no matter what political or economic uncertainties there may be.

The growth of the circular economy is central to the way resources are managed in the future and JCB wants to be at the heart of that movement.

Fred Bell, business manager, waste and recycling industries, JCB