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Transforming ideas about waste

MRW has a differently styled cover this week. There is a lot of work going on behind the scenes at MRW Towers for big changes to both the magazine and website to give you an even better service.

MRW transformation 1

The caterpillar formally morphs into a butterfly on 24 May - there is more about that here.

One shift in the sector we will be giving added emphasis to is corporate social responsibility (CSR) and how MRW subscribers can engage more with those businesses who care about how their waste is managed: for ‘bottom line’ reasons as well as societal ones.

Congratulations are in order to Veolia and Viridor who received four and two stars respectively in the Corporate Responsibility Index, produced this month by Business in the Community (BITC), which benchmarks’ performances against companies’ peers (see page 9).

Jaguar Land Rover was named Responsible Business of the Year by BITC within days of Jonathan Garrett, its director of sustainability, featuring on the cover of MRW as one of our Big Interviewees. Coincidentally, Garrett was quoted this week by the business department in its response to a call for views on CSR.

Garrett said: “Many companies view CSR as philanthropy or little more than eco-efficiency by reducing operating costs through energy, water and waste reduction. This narrow perspective means many fail to examine what this agenda means for their organisation and consumers in the future, depriving the [company] of the ambition to pursue new business opportunities and transform their business model.”

Sadly, his was the only reference to waste in the entire BIS report, highlighting yet again the undervalued role that resources management plays in many business plans.

MRW wants to play a proactive part in taking the message of waste management to other sectors. Next month’s changes are part of that desire.

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