London’s Newham Council no longer has a recycling target, since the Government abolished the National Indicator performance indicator framework. But it is still focusing on communications in order to drive up rates.
With a high number of flats, a high level of transient population and relative deprivation, the borough has a tough time with recycling contamination. It is also impractical for many households to have food waste recycling, which is why food and residual waste goes to a Renewi bio-MRF as part of the East London Waste Authority contract. Black bag waste is shredded and dried, allowing recyclable materials such as food, glass and metals to be extracted before the rest of the rubbish is turned into fuels.
A Keep Newham Clean strategy supports and educates residents about how to dispose of their rubbish responsibly, and teams have visited 110,000 households so far.
A spokesman said: “Since last year we have visited all the houses and blocks of flats in the borough and are now revisiting residents around the borough. We have also undertaken a high-profile marketing campaign, including the ‘Re-cycleopedia’ on our website, where people can learn more about how they can dispose of different items of rubbish, along with videos explaining what happens to rubbish and recycling in Newham.”