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Would householders accept rollout of PAYT?

With the States of Guernsey announcing plans to introduce a pay-as-you-throw (PAYT) system for residual household waste from 2019, the issue of how we fund domestic recycling is back in the news.

As an island, Guernsey has some par­ticular waste management challenges. But its decision to adopt PAYT raises the question as to whether the system could be rolled out across the UK main­land, given legislative changes and a wider acceptance of such schemes among politicians. Does the PAYT model offer a way of boosting the UK’s sluggish recycling rate and would householders accept its introduction?

To find out, waste management and environmental communications consultancy Pelican Communications commissioned research with 1,000 UK households to understand their attitudes to recycling and paying for residual waste collections.

Recycling rates in the UK rose faster in the first decade of the millennium than any other country in Europe. Although the UK started from a low base in 2001, when the rate was just 12% for all municipal waste, by 2010 it had reached 39%, on a par with the average for the EU. Since then, the rate of increase has slowed and recycling rates for household waste across the UK have stagnated around the 45% mark, apart from Wales, which reported 64% in the 12 months to March 2017.

Despite the slowdown in recycling, UK householders said they are in favour of recycling, with 89% of the survey respondents saying recycling was important or very important to them and 86% saying that they are trying to recycle more.

What’s more, one in three say they have made changes to their shopping habits to reduce waste, 51% say they repair and reuse items and almost 60% say they donate or swap items.

Readers may be somewhat sceptical because, when asked, most people over­state their enthusiasm for recycling. But it is still the case that most people par­ticipate and are in favour.

With a largely positive attitude to recycling, are householders in favour of PAYT? Unsurprisingly, the survey reveals that 86% of respondents had not heard of PAYT. But once the system was explained to them, 34% were in favour and 37% said that they might be in favour – so that is 71% who like the idea or might be persuaded.

The possibility that PAYT would encourage more recycling was cited as the main appeal of the system by 79% of the respondents. The perceived fairness of PAYT also appealed to many respondents, with 40% saying that it is fairer on small households, and one in three saying it was fairer than intro­ducing a flat fee for waste collections.

Increased expense, fly-tipping and people dumping rubbish in neighbours’ bins were cited as key objections by the 29% not in favour of the idea. Concern that it would not be affordable for people on lower incomes was also a worry expressed by 62% of those against PAYT.

However, attitudes to PAYT changed when all householders surveyed by Pelican were asked about increased product consumption, reduced waste and increased recycling.

Sixty per cent of those surveyed said they would be more supportive of PAYT if it was guaranteed to tackle increasing waste production and product con­sumption. This went up to 65% being more supportive if PAYT schemes were guaranteed to increase recycling and had a beneficial environmental impact.

The survey also asked householders about their preferences for PAYT alter­natives, with 45% saying they would prefer rewards or payments to encour­age more recycling. Interestingly, reward schemes have been shown to have limited effect on increasing recy­cling rates.

Respondents were also asked if they felt that recycling services should be treated as a utility, allowing them to change suppliers and find cheaper options. Thirty one per cent said they felt it was a terrible idea, while 11% said they would like this option to be available now. A further 18% said they felt it would be a better option that PAYT.

Commenting on the findings, Pelican managing director Michael Bennett said: “These results highlight the importance of winning hearts and minds. If councils are considering introducing PAYT, they need to ensure they make a convincing environmental case for the system and that they can demonstrate such schemes deliver positive environ­mental results.

“In addition, they need to be very sen­sitive to the concerns of the third of respondents who are worried about increased costs and the adverse effects on lower income households, and ensure the system is equitable.

“Tough measures will need to be put in place to tackle waste crime and pre­vent larger households from dumping their rubbish in other peoples’ bins. With local authority budgets already stretched, there is little chance that money will be available for enforce­ment, but this is just the kind of issue that can make or break a system in the minds of residents.

“PAYT has the potential to give household recycling in England, Scot­land and Northern Ireland a much-needed shot in the arm. The concept already appeals to one-third of house­holds – and when the potential environ­mental benefits are explained in more detail, support jumps to more than 65% of the sample we surveyed.

“However, there are significant edu­cational, legal and political challenges that will have to be overcome. Only a very committed council would embark on its introduction without funding and political leadership from a city region, devolved administration or national Government.”

Copies of the report are available from: https://pelicancommunications.co.uk/environment/PAYT

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