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Label material is easy to remove from glass

Avery Dennison has unveiled proprietary labelling technology that separates self-adhesive labels from glass pieces to facilitate clean glass recycling.

The removal of self-adhesive labels from bottles can be a challenge during the recycling process, affecting the quality and availability of recycled material. Avery Dennison materials use a self-adhesive technology that helps to solve these challenges, while maintaining product ‘shelf appeal’.

Vladimir Tyulpin, business development and product manager at Avery Dennison Materials Group Europe, said: “Post-consumer recycling is one of the key elements of sustainable packaging. Brand owners are striving to make their packaging more sustainable and to contribute to a circular economy.”

Avery Dennison uses a unique ‘switchable’ adhesive, which is engineered to facilitate easy label removal from the glass bottle surface in the recycling stream. This adhesive ‘switches off’ during the bottle recycling process, to facilitate clean separation.

Transitioning to the new labelling material is easy for converters and brand owners because it does not require new equipment or changes to existing processes.

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