The British Metals Recycling Association (BMRA) has appointed James Kelly as its new chief executive, with immediate effect.
Kelly (pictured) joins from the British Security Industry Association, where he has been chief executive for nine years. Before that he was managing director of the Direct Marketing Association.
He succeeds Robert Fell, who resigned last October after three years in office.
BMRA president Susie Burrage said: “We are delighted that James has agreed to take on the role of leading the association and helping the team to deliver our key messages.”
Kelly said his priority would be to understand what members want from the BMRA, and that “we robustly promote what we do for the membership, [and] that we continue to be demanding of stakeholders like the Government because I think they owe us as much as we owe them”.
He said he saw his new role as “ambassadorial, championing the industry while driving opportunities for growth”.
Fell was first appointed in December 2015 and left the BMRA “for personal reasons”.
The BMRA said in October 2018: ”During his tenure of nearly three years with the organisation, the BMRA made excellent progress in raising the profile of the metal recycling industry with the Government and the wider public. Robert is leaving to pursue a range of personal projects.”
Fell was a champion in the battle against metal theft and focused on issues surrounding the 2013 Scrap Metal Dealers Act, which introduced a ban on paying cash at scrap yards.
In a Big Interview with MRW in 2016, he said: “The legislators decided that making only half the transaction illegal was enough [paying cash]. Now, since the Act has come to pass, that has been proved to be totally wrong, and potentially quite naïve, because you still have some companies with waste materials that like cash for scrap.”