Tata Steel UK has increased its support for the MetalMatters engagement scheme, allowing the programme to reach more local authority areas.
The operations of Tata Steel in Europe make it the continent’s second largest steel producer, and it is the largest supplier and recycler of steel used in packaging sold on to the UK market – from food cans to aerosols.
MetalMatters is operated by the Aluminium Packaging Recycling Organisation (Alupro) which, to date, has organised campaigns with 81 councils and directly targeted more than 5.3 million households. The campaign is based around a two-phase leaflet drop which informs and reminds householders about what and how to recycle, and explains what happens to metal packaging when it is recycled.
The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors, and is delivered on their behalf by Alupro, with support from local authorities and their waste collection partners.
Nicola Jones, Tata’s packaging recycling education manager, said: “MetalMatters is a great example of industry and local authorities working together to engage communities, increase recycling rates for metal packaging and reduce its product carbon footprint.
“We recognise that local authorities are under huge financial pressures which is impacting on their ability to deliver communications programmes essential for boosting recycling rates. MetalMatters delivers impressive improvements in metal packaging recycling rates every time it is deployed.”
Rick Hindley, Alupro executive director, said: “The additional contribution will allow us to expand the programme into even more areas. We are currently identifying new opportunities to deploy the programme for our 2018 schedule.”