Compliance specialist Ecosurety is allocating compliance evidence revenue to support campaigns by Hubbub, an environmental charity that specialises in behaviour change, in a bid to boost UK recycling.
Obligated producers and recyclers will be canvassed about which issues or campaigns should be prioritised as part of the partnership between Ecosurety and Hubbub.
A public awareness campaign will be launched in the autumn with major UK retailers to encourage more households to recycle domestic batteries.
Recent campaigns by Hubbub include a coffee cup recycling initiative and anti-litter strategies.
Ecosurety members’ compliance payments will be put towards consumer awareness campaigns via its Circularety platform, set up with the aim of increasing transparency and recycling in the UK.
They are expected to generate more recycling and ultimately lower costs for producer members.
James Piper, managing director at Ecosurety (pictured), said: “We strongly feel that if UK consumers were better informed and therefore better able to care about recycling best practice, our recycling rates would increase even further.
“The collaboration with Hubbub, and use of compliance evidence money that has already been spent by producers, aims to fix this disconnect between the consumer and the waste and recycling industry.”
Trewin Restorick, Hubbub chief executive, said: ”We are committed to creating campaigns with tangible impacts and longevity, and are excited to devise awareness-raising campaigns to help UK consumers make better choices about how and what they recycle.”
Ecosurety was a double winner at MRW’s 2017 National Recycling Awards.