The Co-op has announced the latest material swap in a bid to make 100% of its own-brand packaging recyclable.
The retailer is to replace polystyrene pizza discs with cardboard across 17 own-brand pizzas to prevent 200 tonnes from going to landfill annually.
The discs, manufactured by Stateside, weigh less than a third of competitors’ products and are said to be the lightest on the market.
Co-op currently has a target of making 80% of own-brand packaging recyclable by 2020. To date, packaging changes include switching from black plastic to ’widely recycled’ blue for mushrooms, using card boxes for tomatoes and introducing a single plastic material for cooked meat trays.
Iain Ferguson, environment manager at the Co-op, said: “Pizza discs have been high on our priority list for some time, and we’ve been working hard to find the right replacement.
”This change is a major step in our journey to make all of our packaging easy to recycle, and we will be making further announcements on packaging in the months ahead.”
Its members will vote on the 100% target at the Co-op’s annual meeting on 20 May.