The benefits of collaboration to improve resource efficiency - and financial gain - have been set out by WRAP chair Julie Hill, who has also praised the work of WRAP Cymru.
Hill said businesses starting with environmental objectives such as diverting waste from landfill typically found their efforts delivered multiple benefits, such as creating new jobs, upskilling communities and providing affordable quality products.
She told the WRAP Cymru conference in Cardiff that collaboration was vital and the principles applied to large and small businesses alike.
“It would be tempting for governments and businesses around the world to say ‘you know, we’ve got quite a lot on our to-do list at the moment, and being green is way down that list.’
“They are missing the point, it is not about green wash, it is a real business and economic growth opportunity.”
Hill said that working together to build a circular economy (CE) in Wales would create up to 30,000 sustainable new jobs.
She praised the Welsh Government’s Well-being of Future Generations Act that compels public bodies to work collaboratively and to consider the impact of their policies on children and their children’s children.
“That is an extraordinary ambition,” she said. “It encapsulates everything that is inspirational and truly special about Wales. And it demonstrates for the whole world to see that when it comes to progressive legislation that has a profound impact on the environment and people’s lives, Wales continues to lead the way.”
She also set out how WRAP Cymru was working with local authorities to help them adopt waste and recycling services which will deliver recycling quantity and quality, with the lowest carbon impacts and the best value for money.
“I am immensely proud of WRAP Cymru, of the results it delivers, and of how it works – collaboratively, innovatively, making decisions based on evidence. But I am also clear that there is much work yet to do – and all of us here today must play our part.
“It is only through collaboration that we can create the truly CE that Wales deserves.”
BEIS Cttee needs to hear and know this.... https://t.co/BZj5LB2YEA— Steve Lee (@steveleeRandW) November 22, 2016